Courses Offered

Marketing & Business

ADVANCED DIPLOMA OF MARKETING & COMMUNICATION

BSB61315 — CRICOS CODE : 094130A

This qualification would suit individuals working as marketing directors, marketing strategists and national, regional or global marketing managers. Individuals in these positions provide leadership and strategic direction in the marketing activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing field. These individuals are often accountable for group outcomes and for the overall performance of the marketing function of an organisation. The details of this course refer to an 80 week course. If this course is part of a package including any Diploma Course, the course can be reduced to 52 weeks. Other exemptions to the 80 weeks duration may apply.

Entry Requirements

  • 18 years or over
  • Basic computer skills
  • Meet all Student Visa requirements, including
  • Year 11 - 12 academic education
  • IELTS 5.5 (or equivalent) or English proficiency
  • Candidates must first complete the Core units from BSB52415

Delivery Methoids

  • Lecture/workshops
  • Workbooks
  • Role plays/simulations
  • Practical activities

Course Delivery

52 weeks classroom delivery (includes a maximum of 8 weeks holiday - packaged with a 12 month Diploma Qualification), depending on intake. Students must attend minimum 20 hours class time per week as part of your Student Visa requirements. Distance learning is not available.

Recognization of Prior Learning (RPL)

If you think you may be eligible to apply for RPL, please contact the College to discuss.

Units of Competency

BSBMGT608 Manage innovation and continuous improvement
BSBMGT616 Develop and implement strategic plans
BSBMGT617 Develop and implement a business plan
BSBFIM601 Manage finances
BSBMKG603 Manage the marketing process
BSBMKG607 Manage market research
BSBMKG608 Develop organisational marketing objectives
BSBMKG609 Develop a marketing plan
BSBADV602 Develop an advertising campaign
BSBINN601 Lead and manage organisational change
BSBMGT617 Develop and implement a business plan
BSBRSK501 Manage risk

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